Senior Manager, SEM

Role Overview

The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands-on SEM expertise, translating client business objectives into scalable paid search programs that drive measurable demand, pipeline, and revenue impact.

What You Will Do

Lead SEM strategy and execution across multiple client accounts, primarily across Google Ads and Microsoft Ads, and oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization.

Why It Might Be a Fit

The ideal candidate will have 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts, and will be able to develop and manage paid search strategies tied to business outcomes such as leads, pipeline, revenue, CPA, and ROAS.

Requirements

• 5+ years of SEM / paid search experience
• Demonstrated B2B SEM experience
• Advanced hands-on expertise in Google Ads and Microsoft Ads
• Strong understanding of conversion tracking, attribution, tagging, and performance measurement
• Strong analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations
• Experience managing meaningful paid search budgets, forecasting spend and performance, and making data-driven allocation recommendations
• Google Ads certification preferred
• Experience contributing to new business pitches, account growth strategies, or client planning preferred

Benefits

• Flexible PTO
• Summer Fridays
• Paid parental leave (up to 16 weeks for birthing parents)
• Comprehensive medical benefits
• Free premium access to the Calm app
• 401(k) with a 3% company contribution
• Life insurance
• Long-term disability
• AD&D coverage
• Professional development fund ($500)
• Company-provided laptop & accessories
• Monthly Wi-Fi & cell stipend
• ChatGPT Enterprise Access
• Exclusive discounts through Perkopolis

Tagged as: Data Analysis, Forecasting, Pipeline Management