Director of Digital Marketing

Role Overview

The Director of Digital Marketing helps translate Midwest Veterinary Supply’s Marketing strategy into an integrated digital demand and customer engagement capability. In partnership with the VP of Marketing, this role helps develop and execute digital plans that strengthen the digital customer experience, increase awareness and engagement, support lead generation and conversion, and contribute to business growth.

What You Will Do

The Director leads digital marketing channels and programs, including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. The role works closely with Marketing Services, Brand Engagement, Sales, ecommerce and technology partners to connect customer needs, content and campaigns across the buying journey and to use performance insights to continually improve results.

Why It Might Be a Fit

The ideal candidate will have 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics; leadership experience preferred. Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media is required.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics; leadership experience preferred.
• Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media.
• Working knowledge of web analytics, advertising platforms, CRM and marketing automation tools, and content management systems.
• Strong people leadership, project prioritization, communication and cross-functional collaboration skills.
• Ability to balance strategic thinking with practical execution in a changing, multi-stakeholder environment.

Benefits

• Medical, Dental and Vision insurance
• Life and Accidental Death & Dismemberment (AD&D) insurance
• Short- and Long-Term Disability insurance
• 401k plan
• Paid holidays
• Paid Time Off (PTO)