Role Overview
The Demand Generation Manager will build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities, working directly between marketing and sales.
What You Will Do
The role involves building and executing multi-channel demand generation campaigns, managing lead nurture and lifecycle programs, and tracking pipeline contribution and campaign ROI.
Why It Might Be a Fit
The ideal candidate has 4+ years of B2B marketing or demand generation experience, a strong understanding of B2B sales and marketing funnels, and experience with HubSpot, Salesforce, or similar platforms.
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or pension plan
- Paid time off
- Paid holidays
- Life insurance
- Disability insurance
To apply for this job please visit jobs.workable.com.
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