Role Overview
The Demand Generation Manager will build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities, sitting directly between marketing and sales.
What You Will Do
Build and execute multi-channel demand generation campaigns, track and improve MQL → SQL → Opportunity conversion, analyze pipeline contribution, campaign ROI, and funnel performance.
Why It Might Be a Fit
The ideal candidate has 4+ years of B2B marketing or demand generation experience, a proven track record of generating measurable sales pipeline, and strong analytical and campaign management skills.
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
To apply for this job please visit jobs.workable.com.
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