Senior Manager, Demand Generation & Performance Marketing

Role Overview

The Senior Manager, Demand Generation & Performance Marketing will drive qualified pipeline growth through disciplined account-based marketing and performance-driven demand programs. Reporting to the VP of Marketing, this role is responsible for executing and optimizing our ABM and digital demand strategy across defined ICPs and priority accounts.

What You Will Do

The Senior Manager will oversee paid media performance, ensure campaigns are strategically aligned, continuously tested, and optimized for measurable impact. This role will also lead A/B testing across ads, landing pages, website experiences, and funnels, and monitor and cross-reference multi-channel performance data to identify trends, gaps, and growth opportunities.

Why It Might Be a Fit

We’re looking for a data-driven, multi-faceted leader who understands how modern B2B demand funnels operate, thinks strategically, executes with discipline, and leads with accountability and a strong team-first mindset.

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 7+ years of demand generation or performance marketing experience
• Demonstrated experience building and executing B2B ABM programs
• Strong hands-on expertise in Google Ads and Meta campaign strategy
• Deep understanding of Google Analytics, Google Search Console, and SEO
• Experience working in HubSpot, Salesforce, and an ABM platform (Propensity preferred)
• Experience managing and mentoring team members (required)
• Background in SaaS or technology environments (required)
• Automotive industry experience (preferred)
• Strong understanding of funnels, attribution, and performance optimization
• A proactive leader with a strong team-first mindset
• Positive, accountable, and solution-oriented under pressure
• Ability to travel within the USA and Canada up to 10% of the time to attend conferences, Head Office visits, and occasional leadership meetings

Benefits

• Professional Development – Continuous training, industry certifications, and clear pathways for career advancement.
• Travel Opportunities – Travel to locations across Canada, the U.S., and the Caribbean
• Comprehensive health benefits – Medical and dental coverage to support your well-being.
• Paid Time Off – Generous PTO to help you recharge and maintain work-life balance.
• Inclusive culture – A collaborative, supportive team environment where your ideas and voice truly matter.
• Employee recognition – Regular appreciation programs and performance-based incentives
• Competitive compensation package
• Competitive annual base salary
• Additional performance incentives
• Attractive referral bonuses
• Staff discounts – Exclusive savings with partners such as GM, Dell, and more