Growth Lead – Performance Marketing

Role Overview

As a Growth Lead – Performance Marketing, you will own the paid engine that scales Plasma One and Plasma Business, managing the cost of acquisition of valuable users and paid advertising motion end to end. You will deploy ads, platforms, and angles to test high-performing creative and formats, and take the company beyond its crypto-native audience.

What You Will Do

You will run campaigns, build and launch them, read the results, and decide where tomorrow’s budget goes. You will work with product and design on landing pages, onboarding, lifecycle, and referrals to turn new sign-ups into funded accounts and regular users. You will also build the paid function, including tracking, reporting, and playbooks.

Why It Might Be a Fit

The ideal candidate will have regional market expertise, hands-on experience running paid acquisition at a consumer app or fintech, and a track record of structured creative testing and confident budget allocation across channels.

Requirements

• Regional market expertise
• Hands-on experience running paid acquisition at a consumer app or fintech
• Deep understanding of paid social and search
• Experience with Meta AEM, Google optimization, Apple search ads, Snapchat, and other platforms
• Strong measurement skills, including attribution, incrementality, and cohort analysis
• Ability to range across the funnel and improve landing pages, onboarding, lifecycle, or referrals

Benefits

• Above-market salary for the level of the role
• Token compensation
• Beautiful London HQ with gym access and daily food
• Visa sponsorship and relocation support
• Premium health insurance for you and your family
• Monthly wellness budget
• All the tools and tech you need to operate at your best