Senior Marketing Analytics Manager

Role Overview

The Senior Marketing Analytics Manager will lead the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance. They will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution.

What You Will Do

The role will involve leading the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels. The Senior Marketing Analytics Manager will also evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in marketing analytics, growth analytics, or a related field, and deep expertise in growth marketing measurement methodologies across the funnel. They will be proficient in data visualization tools, experience with attribution modeling, media mix modeling, and/or incrementality testing, and have a proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics
• Strong proficiency in data visualization tools
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL; experience with Python or R is a plus
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations

Benefits

• Competitive salary
• Bonuses
• Equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• Generous wellness reimbursement
• Weekly onsite & virtual programming
• Generous vacation policy
• Industry-leading parental leave policies
• Family planning benefits
• Catered lunches
• Fully-stocked kitchens with premium snacks/beverages
• Fun events