Role Overview
The Senior Alliance Marketing Manager will be responsible for developing and executing integrated GTM programs that build market awareness, generate qualified pipeline, and drive revenue through joint marketing initiatives.
What You Will Do
Drive joint pipeline growth, create annual and quarterly joint marketing strategies, manage marketing investments, and define success metrics.
Why It Might Be a Fit
The ideal candidate combines strategic thinking with hands-on execution and thrives in a collaborative environment where influencing, experimentation, and cross-functional partnership are critical to success.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 7+ years of B2B technology marketing experience, including partner, alliance, channel, demand generation, or field marketing.
- Experience working with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions.
- Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue outcomes.
- Experience working with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication, presentation, and stakeholder management capabilities.
- Strong experience navigating complex, highly matrixed organizations and building cross-functional influence and alignment
- Demonstrated ability to collaborate effectively across global marketing, sales, operations, and executive leadership teams.
- Strong analytical mindset with experience using data to guide decisions and optimize performance.
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness programs
- Visa sponsorship
- Relocation assistance
To apply for this job please visit rocket.wd5.myworkdayjobs.com.
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