Senior Manager, Demand Generation

Role Overview

The Senior Manager, Demand Generation is responsible for developing and leading integrated demand generation strategies that drive pipeline growth and revenue for Ryan’s tax.com SaaS business. This role defines target audiences, messaging, channel mix and multi-touch campaigns in partnership with Product Marketing, Creative, Digital Marketing, and Communications, and drives campaign planning and execution across these teams to build and accelerate pipeline for the sales team.

What You Will Do

Builds and maintains the annual demand generation strategy, including goals, channel mix, budget allocation, and KPIs by lead source. Owns integrated campaign planning and audience strategy, including messaging and offers, in partnership with Product Marketing, Creative, Digital Marketing, and Communications.

Why It Might Be a Fit

This role requires a proven record of driving measurable pipeline growth and meeting revenue targets through data-informed marketing programs. The ideal candidate will have experience in B2B SaaS or enterprise technology marketing and with account-based marketing strategy and tools preferred; tax industry experience is a plus.

Requirements

• Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Marketing, Business, or Communications
• a minimum of 7-9 years of experience developing and leading integrated demand generation strategies, including campaign planning, channel strategy, and audience segmentation
• proven record of driving measurable pipeline growth and meeting revenue targets through data-informed marketing programs
• strong analytical skills with the ability to interpret performance data and adjust strategy accordingly
• experience in B2B SaaS or enterprise technology marketing and with account-based marketing strategy and tools preferred; tax industry experience is a plus

Benefits

• Generous Personal Time Off (PTO) Benefits
• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
• Benefits Eligibility Effective Day One
• 401K with Employer Match
• Tuition Reimbursement After One Year of Service
• Fertility Assistance Program
• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service