Demand Generation Manager

Role Overview

The Demand Generation Manager is responsible for planning, executing, and optimizing marketing programs that generate awareness, qualified leads, and pipeline growth across Standard Textile’s businesses.

What You Will Do

This role manages demand generation campaigns across direct, email, marketing automation, paid media, and account-based marketing programs, and oversees the management and routing of inbound website leads.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B demand generation, growth digital marketing, marketing automation, or related roles, with strong knowledge of marketing automation and CRM platforms.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5+ years of experience in B2B demand generation, growth digital marketing, marketing automation, or related roles.
• Experience developing and executing lead generation and pipeline growth programs.
• Strong knowledge of marketing automation and CRM platforms, including Salesforce.
• Experience managing digital marketing campaigns across email, paid search, display, social media, and ABM programs.
• Strong analytical skills with the ability to interpret campaign, lead, and pipeline data.
• Experience building reports, dashboards, and performance analyses.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.