Customer Marketing Manager — Advocacy, Advisory & Expansion (Demand Generation)

Role Overview

The Customer Marketing Manager will own the full customer marketing motion, turning satisfied customers into vocal advocates while using customer advocacy and engagement to create up-sell and cross-sell pipeline. This role will build strong relationships with technical customer audiences and translate their experiences into compelling customer stories, advocacy programs, and growth opportunities.

What You Will Do

The Customer Marketing Manager will interview customers, write customer narratives, build and scale a customer advocacy program, drive customer participation in third-party review platforms, and partner with Product Marketing and Sales to build a searchable customer reference library.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B marketing, with meaningful experience in customer marketing, product marketing, content marketing, or demand generation. They will be able to build and scale a customer advocacy, customer reference, or customer marketing program, and have strong cross-functional collaboration skills and the ability to influence stakeholders without direct authority.

Requirements

• 5+ years of experience in B2B marketing
• Meaningful experience in customer marketing, product marketing, content marketing, or demand generation
• Demonstrated experience building or scaling a customer advocacy, customer reference, or customer marketing program
• Exceptional written communication skills
• Hands-on experience with marketing automation
• Experience partnering with Customer Success, Account Management, and Sales around shared pipeline and customer growth goals
• Strong understanding of the difference between marketing-sourced and marketing-influenced revenue
• Strong cross-functional collaboration skills and the ability to influence stakeholders without direct authority
• Strong executive presence and facilitation skills
• Strong project management skills
• Strong data fluency

Benefits

• Program budget
• Dedicated content team support
• Direct access to customers and executives
• Opportunities for growth and development