Partner Account Manager

Responsibilities

1 Partner Strategy & GTM Execution

• Develop and execute regional partner strategy aligned with company growth priorities
• Identify, onboard, and enable new partners in priority markets and verticals (e.g., Semiconductor, Electronics, Data Center, Automotive)
• Drive joint GTM planning with partners including pipeline generation campaigns and account targeting

2 Revenue & Pipeline Management

• Own partner-sourced and partner-influenced revenue targets
• Monitor partner pipeline health, deal progression, and forecast accuracy
• Drive deal registration adoption and governance to protect partner investments

3 Partner Relationship Management

• Build executive-level relationships with key partner stakeholders
• Act as the primary escalation point for partner-related issues
• Conduct regular business reviews (QBRs) to track performance and identify growth opportunities

4 Partner Enablement & Capability Building

• Ensure partners are equipped with necessary technical, sales, and solution knowledge
• Coordinate training, certifications, and product updates
• Drive partner specialization in key solution areas (e.g., RF, EV, AI/Data Center testing)

5 Cross-Functional Collaboration

• Work closely with direct sales teams to ensure alignment on account coverage and engagement model
• Collaborate with marketing on demand generation and partner campaigns
• Partner with operations on deal registration, pricing, and program compliance

6 Market Intelligence & Coverage Expansion

• Identify whitespace opportunities across ASEAN markets
• Provide insights on industry trends, competitor channel strategies, and partner landscape
• Expand ecosystem including system integrators, distributors, and solution partners

Qualifications

• Bachelor’s degree in business, Engineering, or related field
• 6–8 years of experience in channel/partner sales within technology (e.g., test & measurement, semiconductor, enterprise IT)
• Strong understanding of indirect sales models (distributors, VARs, system integrators)
• Proven track record of achieving revenue targets through partners
• Experience in managing Southeast Asia countries

Tagged as: Forecasting, Pipeline Management