Senior Manager, Demand Generation & Growth Marketing

Role Overview

The Senior Manager, Demand Generation & Growth Marketing will build, run, and optimize demand programs that drive qualified pipeline across the business, combining demand gen strategy with hands-on execution across key digital channels.

What You Will Do

The role will own inbound demand generation, performance marketing, campaign execution, and funnel optimization, driving qualified pipeline, increasing conversion rates, and optimizing marketing performance across channels.

Why It Might Be a Fit

The ideal candidate is a hands-on builder who pairs strategic thinking with strong operational execution, bringing a deep understanding of the buyer journey and a passion for measurable business outcomes.

Requirements

• 7+ years of experience in B2B demand generation, growth marketing, digital marketing, or a related field
• Proven track record of generating measurable pipeline and revenue growth
• Experience managing integrated demand generation programs across multiple channels
• Hands-on experience managing and building campaigns in Linkedin Campaign Manager and Google Ads
• Strong understanding of lead progression and account progression metrics, attribution, conversion optimization, and marketing analytics
• Experience partnering closely with sales organizations
• Project management and stakeholder management skills
• Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred)
• Comfortable using AI as a core productivity and growth tool in daily work

Benefits

• Dental insurance
• Vision insurance
• Base salary range: $145,000-$155,000