Head of Marketing, Vice President

Role Overview

As Head of Marketing / Vice President of Marketing, you will lead the end-to-end marketing strategy and execution to drive demand, accelerate pipeline, strengthen brand, and enable revenue growth of the US lens channel.

What You Will Do

Develop and own the US lens marketing strategy and annual plan aligned to revenue goals, define differentiated value propositions, and lead brand strategy, market intelligence, and thought leadership.

Why It Might Be a Fit

The ideal candidate will have 10-18 years of progressive marketing leadership experience, preferably in B2B or B2B2C, and a proven track record delivering revenue-focused marketing in multi-channel environments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 10-18 years of progressive marketing leadership experience
• ABO Certification desirable
• Proven track record delivering revenue-focused marketing in multi-channel environments
• Experience with product marketing, demand generation, content strategy, and marketing technology stack (CRM/MA, analytics)
• Strong data analytics, storytelling, and executive communication skills
• Experience leading multi-region teams; ability to navigate cross-cultural contexts
• Change management, budgeting, and talent development capabilities
• Strategic thinker with hands-on, execution-oriented leadership
• Customer- and data-driven decision maker
• Collaborative, influencing, and able to build consensus across functions
• Creative problem-solver who thrives in a fast-paced environment
• Resilient, adaptable, and comfortable with ambiguity

Benefits

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay

Tagged as: Change Management, Data Analysis