Role Overview
Instacart’s in-house creative agency, Local Produce, is hiring a Principal Creative, Growth Production to own the production engine behind growth and direct response work. The role involves producing high-volume video and performance creative, running operations, and building systems to scale without losing quality.
What You Will Do
You will own end-to-end production for growth and DR creative across video, photo, social, design, and AI-scalable formats, from brief through final delivery and platform-ready versioning. You will also run video production hands-on and at scale, plan and produce for performance, and translate briefs into production strategies.
Why It Might Be a Fit
You will be a producer who can do the work and run the operation around it, comfortable on set, in a bid, in a contract review, and in a spreadsheet that tracks 40 deliverables. You will have a proven track record producing testimonial and brand content across multi-market shoots, with hands-on on-set leadership from pre-production through post.
Requirements
- 13+ years of end-to-end creative production experience delivering multi-channel campaigns (video, photo, social, digital) at an agency or in-house
- Direct experience producing growth, performance, or DR creative at volume, including short-form and vertical video, UGC, and iterative creative testing
- Proven track record producing testimonial and brand content across multi-market shoots, with hands-on on-set leadership from pre-production through post
- Ownership of campaign budgets of $250K+ and experience managing 10+ external partners per project
- Fluency in Business Affairs: usage rights, licensing, talent and music clearances, legal, policy, and IP approvals, and audit-readiness
- Deep knowledge of production operations: schedules and call sheets, permits and insurance, talent and location releases, and SAG-AFTRA, union, and non-union workflows
- Familiarity with AI production tools and workflows, and a point of view on how they are changing the craft
- Proficiency with Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud for review and markup
Benefits
- Market-competitive compensation
- Benefits in each location where our employees work
- New hire equity grant
- Annual refresh grants
To apply for this job please visit instacart.careers.
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