Performance Marketing Manager (f/m/d)

Hybrid Full TimeGermanyplancraft

We’re looking for a Performance Marketing Manager to drive the performance of Paid Social channels at plancraft, a software company that empowers tradespeople and contractors. The successful candidate will own the performance of Paid Social channels, plan and launch campaigns, and translate data into actionable insights.

Requirements

  • 2–3+ years of hands-on experience in performance marketing in a data-driven environment
  • Deep expertise in the main Paid Social channels (e.g. Meta, TikTok, LinkedIn)
  • Proven experience owning and optimising campaigns within your channel with clear performance impact
  • Strong analytical skills and ability to derive actionable insights from data
  • Experience with common tracking and analytics tools (e.g. GA4, Google Tag Manager or similar)
  • Experience running structured tests and applying data-driven optimisation approaches
  • Solid understanding of performance metrics across the funnel
  • Strong ownership mindset and ability to work independently within your scope
  • Strong communication skills in English (C1/C2 level)

Benefits

  • 30 vacation days per year (based on a 5-day week) plus Dec 24th off
  • Subsidized Urban Sports Club membership
  • Internal sport meetups
  • JobRad (Bike) leasing and subsidized Deutschlandticket or BahnCard for public transport

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