ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth by driving go-to-market strategies, positioning, pricing & packaging, and messaging for ActiveProspect’s InfutorData division.
Requirements
- 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field
- Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
- Experience in lead generation, performance marketing, or compliance-driven environments
- Familiarity with APIs, data flows, data providers, identity graphs
- Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
- Proven track record of successful product launches and GTM campaigns
- Strong analytical skills and a data-driven approach to decision-making
- Excellent communication skills, both written and verbal
- Proficiency in creating sales enablement tools and marketing content
- Expertise in using tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools
- Customer obsession
- Outstanding problem-solving skills and attention to detail
- Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable
Benefits
- Collaborative work environment
- Global, remote-first company
- Life and work balance
- Flexible vacation time
- Retirement plan matching up to 3.5% of your salary
- Varied options for health, dental, vision, disability and life insurance
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