As a Lead Generation Representative, you will identify new opportunities, optimize partner-led leads, and accelerate low-value deals. You will work closely with the channel ecosystem and inside sales teams to drive efficient pipeline creation and improve the win rate across SMB accounts.
Requirements
- Qualify and accelerate partner led opportunities.
- Collaborate closely with partners and HPE channel managers to drive higher win rates and shorten sales cycles.
- SFDC Hygiene – ensure data accuracy and follow up on aged opportunities
- Delegation of current opportunities ( SS1-to SS3 ) for x threshold ( SS1-SS7) for opportunities below the agreed threshold.
- Deliver structured feedback loops to improve partner lead quality and engagement.
- Develop and codify best practices and sales workflows for interactions with the pilot countries.
- Close coordination with BDR teams to support the progression of marketing-generated leads, with particular emphasis on low-value opportunities assigned directly to the channel.
- Receipt and management of Marketing Qualified Leads (MQLs) handed over by BDRs, ensuring timely follow-up and appropriate routing for further qualification or partner engagement.
- Delegation of current opportunities (SS1-to SS3) for x threshold ( SS1-SS7) for opportunities below the agreed threshold.
- Identify and engage new business opportunities across the SMB and unattended customer segments through daily outbound outreach (phone, email, LinkedIn, etc.).
- Research accounts to understand their needs, key contacts, and buying triggers.
- Develop a strong understanding of our product offerings and tailor messaging to address the unique needs of smaller organizations. Explain HPE products/solutions and value proposition to businesses of different verticals and explain how they address client needs.
- Execution of outbound prospecting campaigns aligned with the Geo’s ( IB Campaigns, NPI sales, VME Campaigns, etc.).
- Develop sales plans, recovery plans in agreement with the country sales and channel.
- Build new opportunities in unattended accounts, follow up, ensure partner delegation and closing depending on agreed threshold
- Maintain high standards of Data Management & CRM hygiene, ensuring all opportunity data is updated, complete, and actionable. Maintain accurate records of all calls, leads, and customer interactions in the CRM system (e.g., Salesforce).
- Track and analyse opportunity progression, lead aging, and conversion metrics.
- Support faster close cycles for low-value (20K-50K USD) SMB deals.
- Ensure seamless handoff to account managers or inside sales reps with full context.
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