The Data Analytics & Insights Manager will spearhead measurement and analytics processes for Omnichannel Marketing initiatives, focusing on data quality, building a unified HCP master view, and generating actionable insights to inform and optimize omnichannel execution.
Requirements
- Develop and maintain a unified HCP master data view by consolidating data from various sources.
- Define lead/lag KPIs, evaluate channel and content performance, and analyze stakeholder behavior.
- Design real-time, data-driven dashboards using business intelligence tools to track campaign and initiative performance.
- Build and execute short- and long-term measurement plans for campaigns, assessing channel ROI and recommending enhancements.
- Optimize campaign design and execution through data-driven insights, running A/B tests, scenario analyses, and predictive modeling.
- Analyze CX metrics, survey results, and HCP feedback, while tracking content effectiveness.
- Provide actionable insights across local and regional stakeholders to improve campaign and content effectiveness and optimize channel strategies.
- Collaborate with the Centers of Excellence to adopt advanced data science techniques and establish OC analytics best practices globally.
- Integrate omnichannel analytics with broader commercial analytics to deliver a unified view of execution and stakeholder experience.
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