Senior Product Marketing Manager, Performance Advertising (Travel)

On Site Full TimeSan Jose, California, United StatesTikTok

We are seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers. The ideal candidate brings deep experience working with Travel advertisers or closed-loop products as well as performance marketing teams.

Requirements

  • 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
  • Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
  • Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics.
  • Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
  • Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.

Benefits

  • 401k Matching
  • Generous Paid Time Off

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