We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results.
Requirements
- Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only).
- Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction).
- Strong B2B lead generation experience with measurable pipeline impact.
- Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization.
- Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution.
- Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups.
- Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting).
- Strong ad copywriting skills focused on conversion, testing angles, and audience psychology.
- Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo).
- Funnel marketing and advanced audience segmentation experience.
- Google Ads and/or Meta certifications.
- Experience managing multiple client accounts or large ad portfolios.
- Creative tools proficiency (Canva, Adobe Creative Suite).
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