At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable.
Requirements
- Define Product Positioning & Narrative
- Establish clear, differentiated positioning across key categories (bedding, bath, etc.)
- Translate product features into compelling, customer-first value propositions
- Define who each product is for by identifying target customer cohorts and use cases
- Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer
- Build consistent product storytelling frameworks that scale across site, email, paid, and retail
- Lead Go-to-Market Strategy
- Own GTM strategy for product launches and key commercial moments
- Partner with Product and Merchandising to shape how products are brought to market not just when
- Ensure launches have clear messaging, audience definition, and success criteria
- Drive alignment across teams so launches are executed with clarity and consistency
- Shape Product Content Strategy (in partnership with Ecommerce)
- Define the messaging and content strategy that powers PDPs and performance channels
- Partner with Ecommerce, who owns testing and conversion outcomes, to:
- Evolve PDP messaging and product education
- Inform testing priorities and hypotheses
- Translate performance insights into clearer, more effective storytelling
- Leverage Customer & Market Insight
- Develop a deep understanding of customer motivations, behaviors, and purchase drivers
- Analyze competitive positioning and identify opportunities to differentiate
- Use insights to inform product messaging, launch strategy, and future opportunities
- Drive Cross-Functional Alignment
- Act as a connector across Product, Merchandising, Creative, Ecommerce, and Performance teams
- Bring structure and clarity to how product stories are developed and executed
- Strengthen alignment between product creation, brand expression, and customer demand
Benefits
- Up to 100% medical, dental, and vision coverage
- Fertility & family-building support
- 401(k) with a 4% company match
- 16 weeks fully paid parental leave
- 20 vacation days (25 after 5 years) plus year-round Summer Fridays
- Hybrid work schedule with two core in-office days
- Remote Thanksgiving week and remote last week of December
- Up to four additional remote weeks per year with approval
- 40% employee discount plus seasonal product allowance
- One Medical, Talkspace, and $1,000 per year via Joon for wellness
- One-month paid sabbatical after five years
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