Senior Director, Lifecycle & Retention Marketing

On Site Full TimeTel-Aviv, Tel-Aviv District, IsraelExpressVPN

We’re looking for a VP / Director of Lifecycle & Retention Marketing to own and scale the global lifecycle and retention engine across Kape Technologies’ portfolio of privacy and security brands. The role involves leading a team of ~20 to shape how millions of users engage with and stay loyal to our products, while driving Kape’s evolution into a top global cybersecurity company.

Requirements

  • 8–10+ years of experience in lifecycle, retention, or growth marketing within high-scale digital, SaaS, or cybersecurity businesses
  • Proven track record of driving LTV growth, reducing churn, and scaling monetization
  • Leadership experience managing teams of 10+, with the ability to build and scale organizations
  • Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention strategy
  • Strong experience with pricing and subscription monetization models
  • Familiarity with AI-driven marketing tools, automation, and advanced segmentation
  • Highly data-driven, with strong analytical and experimentation capabilities
  • Hands-on operator who can execute as well as lead
  • Exceptional cross-functional collaborator across Product, Sales, Data, and Customer teams
  • Clear, compelling communicator who can align and inspire at all levels

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